Migue's Jr.
Migue's Jr.
Miguel’s California Mexican Cocina Restaurant in Corona at the Shops at Dos Lagos is a local favorite in Southern California.
Over the last few years, Miguel’s has become a favorite with I.E. locals and opened 27 full-service Miguel’s Jr. fast food restaurants throughout the Inland Empire and Orange County.
The Challenge:
To find a way to share team members' journeys and true experiences working for their company through engaging onboarding and social media videos.
Strategy:
The aim was to create engaging interview-style videos that resonated with people considering working at Miguel’s. Miguel’s Restaurants offers something many other restaurants don’t: a strong emphasis on employee leadership and culture. They wanted a fun, energetic way to share their employee benefits and dynamic work environment.
The Outcome:
The successful creation of a series of content pieces that have been used for their onboarding process and shared on social media.